Jiaqi (Evey) Gou
§ 00 — About
Open to Summer 2027
PM · AI PM
Bay Area, CA

I work where problems are messy, cross-team and high-stakes, and turn them into products — first in B2B commerce, then in consumer fintech, and now hands-on with AI.

Changelog
Every product I ship keeps a changelog. So does this career.
v3.0
2026 — now
Berkeley Haas MBA — in progress: pairing business judgment with hands-on AI product building.
v2.0
2023 — 2025
Xiaomi Consumer Finance — moved in-house to own planning across the lending portfolio: evaluating, prioritizing and pacing 30+ products.
v1.0
2021 — 2023
Capgemini × Michelin — first release. B2B ordering platform for 10,000+ customers across four markets.
v0.x
2015 — 2021
Pre-release builds in Shanghai and London — SJTU, then UCL.
§ 01

Experience

P product
B business judgment
D data & analytics
Dec 2023 —
Jul 2025

Xiaomi Consumer Finance

Business Planning Manager · Digital Lending Product
  • BOwned planning across the lending portfolio: evaluated all 30+ new products on risk, unit economics and feasibility, advanced 20 to launch, then steered scale-up, pacing and exits from a live dashboard I built (decisions in 2–3 days, down from a week).
  • PLed the design and launch of the Baidu product that moved Xiaomi from funding provider to product provider — scaled to 30% of company assets and 23% of total profit.
  • DDesigned Xiaomi's first shared-risk rollout with JD (RMB 500M incremental volume) and cut blended CAC 25% by redesigning entry points from channel data.
Jun 2021 —
Dec 2023

Capgemini — Michelin account

Business Analyst Lead · Digital Product & B2B Commerce
  • PLed a 5-person team delivering Michelin's dealer ordering platform — 10,000+ customers and 600+ dealers across China, Japan, Thailand and Australia.
  • PBuilt a 0→1 inventory transfer platform with one engineer, from 10+ working sessions to production; automated transfers across 100+ dealers.
  • DFrom 50+ interviews and 200+ tracking events: Scan-to-Order (70% click-to-purchase) and Reorder (adopted by 50%+ of dealers in a month).
2025 — 2026
Project Leader, A Better Community (pro bono) — digital fundraising growth strategy for a nonprofit bringing books to rural schools.
§ 02

Selected work

2 shipped at work · 2 built myself
01
Professional · Fintech · Case study

From funding partner to product owner

How Xiaomi moved from supplying capital on Baidu to owning the underlying lending product — the customer journey and transaction, fund and data flows redesigned across two platforms.

Product definition · Cross-platform systems · Launch
Read the case →
02
Professional · Internal tool · Case study

FDC Inventory Transfer Engine

A fragmented warehouse transfer process turned into one executable system — aligned over 10+ cross-team sessions, built by a team of two, live across 100+ dealers.

0→1 · Workflow & schema design · Engineering collaboration
Read the case →
03
Independent · AI product · Live demo

Trip Together

Group trips fail at the decision, not the itinerary. Friends share preferences, AI drafts options, everyone votes — and conflicts get resolved with the humans still in control.

Multi-user UX · Human-in-the-loop AI · Consumer
Read the case →
04
Independent · AI product · Live demo

Meal Gacha!

My family lost time every day deciding what to eat. Now a daily gacha draw decides — and extra spins are earned by workouts, verified from screenshots by multimodal AI. It spread to friends' households.

Consumer · Gamification · Multimodal AI
Read the case →
§ 03

Index

Shorter cases and technical work.

Project What it shows Format
Multimodal Data Classification7-dimension, 48-label taxonomy for 50K video-generation records; Gemini pipelines benchmarked against human reviewDeep dive →
JD Shared-Risk LendingPhased rollout, scale-up criteria codified into SOPs; RMB 500M incremental volumeShort case
Michelin Scan-to-Order50+ interviews → scan-based matching, 70% click-to-purchaseShort case
Michelin Reorder200+ tracking events → Reorder, adopted by 50%+ of dealers in a monthShort case
Michelin Japan LocalizationBuying-behavior research → halved decision time, 40% fewer support requestsShort case
Personal Wiki + RAGLocal LLM, retrieval architecture, knowledge managementGitHub ↗
Spotify Insight PipelineUser-feedback classification by topic, intent, sentimentTechnical
§ 04

Education

2026 — 2028UC Berkeley, Haas School of Business — MBA
Fundamentals of Agentic AI · Data and Decisions
2019 — 2021University College London — MSc Management, Distinction (top 10%)
2015 — 2019Shanghai Jiao Tong University — BA